I have spent the last 20 years vigorously pursuing expertise in flowers and in business and I’ve come to the point where I want to share all that I’ve learned and experienced with other upcoming and established floral designers.
My floral intensive and mentorship will include: floristry 101, design guidance, sustainable methods, industry standards, product development and a product photo shoot with the option to add on branding photography (featuring yourself as the floral artist) and a mini styled shoot. If you are more established, we can customize the experience to lean towards more ambitious projects like creating larger installations or more creative options like floral tattoos.
When you book, I will send two separate video links with lifetime access: one bouquet tutorial with instructions on how to create a spiral bouquet and one centerpiece tutorial on how to create artful table centerpiece arrangements. These are a great precursor to our 1 on 1 instruction and a resource to refer back to at any time.
Below I’ve detailed what you can expect during each day of the Floral Mentorship. (Lunch is included on both days.)
Day 1 will begin with a deep dive into industry standards: all the things you must know including pricing structure, suggested varieties, and wholesale sources. PDF’s of each unit will be provided which are also greats tool for you to take home and study.
After the industry deep-dive, you will receive hands-on experience as we create bouquets together using the spiral method and also a centerpiece using an armature. These are yours to take home and practice with.
During Day 1, we will also coordinate your second day (3-4 weeks in the future) for you to return to my studio for an immersive day of designing and photography. The month-long gap gives you time to really soak in all the information and practice to build your confidence prior to your second day.
Together we will create a color palette, mood board, and design recipe for your second day to ensure we curate, purchase and feature flowers that represent your style and really bring your brand to life.
Prior to Day 2, I will have processed your flowers and prepared all the necessary items. Day 2 will be a time for you to have fun and create your own designs. I will be present to guide and assist as you work through each creation. Together we can capture all of the elements of what makes your process and your designs special. All of the flowers and containers are yours to keep; let me take care of the rest!
Day 2 of your floral intensive includes a photo shoot by Melodic View Photography. This offers you the chance to have your products and process documented so you’ll be ready to create brand awareness over all social media and website platforms. A gallery of product images of the designs you create is included in the mentorship, but you have the opportunity to add on professional headshots and photographs of yourself bringing your floral designs to life. Instantly expand and enrich your online content and feature the artist behind the designs with 2 additional hours of photography during Day 2 of yourself and your products and the process of you creating them. Melodic View Photography offers a wide range of beautiful dresses if you would like to incorporate different looks throughout your day. You can even add on an outdoor styled shoot: we will secure a gorgeous model and outdoor location so you can have authentic photographs of your beautiful designs in the wild.
Reach out today to begin brainstorming your Floral Mentorship and Branding Session!